Project Description
Choose an area of interest, create a brand, and design a journaling/logging app for smartphones that helps a person keep track of information relevant to this interest. In addition, design and produce a package for a product relating to the subject.
Solution
Every avid reader dreams of being pulled into the pages of their favorite books. Elysium, a fictional café with an immersive reading experience, fulfills this timeless wish. The name itself means “a state or place of perfect happiness”. The brand was created to welcome readers of every genre, offering a space where they can unlock their literary utopia and escape from reality. A keyhole was incorporated into the logo along with a warm, comforting color palette inspired by classic book hues and the feeling of reading a beloved book in an antique library. This immersive vision extends to packaging and product design as well. A cup carrier and two cups are shaped like a whimsical blimp with two gondolas, blending nonfiction practicality with fictional wonder. The cup carrier transforms into a book stand as well, making it practical for two crucial areas of the Elysium brand. To top off the experience, customers can take their experience on the go with the Elysium mobile app. Furthering the warm, fantastical branding of Elysium, the app utilizes a simple interface design to let users easily book their immersive experiences, log their reading, and keep up with friends.
